Moving Lemonheads

Ok, I am not going to dwell on the Sharks being swept by Chicago in the Western Conference finals.  Clearly the better team won this series, and there is some solace in the fact that the Sharks got a lot further this year than last (when they were swept out by Anaheim in the first round).

But watching the Friday and Sunday games from Chicago, I noticed something interesting.  Like all teams, the Blackhawks sell a lot of advertising along the boards.  It used to be distracting; now I am just used to it.  And I was interested on Friday night to see the mid-center-ice board was advertising Lemonheads, those sweet and tart candies I used to eat when I was a kid.

Yet when the Sunday game rolled around, the Lemonheads had moved!  They were now behind the right-hand goal.  In their place at center ice were ads for Morton's Steakhouse, Geico, and Verizon.

It must be that the Blackhawks sell the positions for the ads for each game, and that they change.  Not to mention that Friday's game was on Versus and Sunday's game was on NBC.

Now I am wondering if all sports teams do this?